CMOs: Optimize for Microsoft Copilot
How cmos can optimize for Microsoft Copilot visibility. Role-specific strategies, action items, and metrics.
CMOs에게 Microsoft Copilot이 중요한 이유
Microsoft Copilot reaches professionals through Microsoft 365, Bing, and Edge. As CMO, visibility in Microsoft Copilot means reaching decision-makers where they work—during their actual research and work processes.
Microsoft Copilot 소개
Microsoft Copilot is integrated across Microsoft's ecosystem—Bing search, Edge browser, Windows, and Microsoft 365. For B2B companies, this means visibility in the tools that millions of professionals use daily. Copilot uses Bing's index and GPT-4, making both traditional Bing SEO and AI optimization important.
BingbotbingbotCMOs를 위한 Microsoft Copilot 최적화 팁
cmos에 맞춘 최적화 전략:
Optimize Bing presence which powers Microsoft Copilot
Focus on B2B and professional content Microsoft Copilot surfaces
Submit site to Bing Webmaster Tools for Microsoft Copilot indexing
Create content relevant to Microsoft ecosystem users
Monitor Microsoft Copilot recommendations in Bing search
Build enterprise-focused content for Microsoft Copilot visibility
CMOs를 위한 실행 항목
지금 바로 Microsoft Copilot 최적화를 시작하세요:
Test Microsoft Copilot today—ask about your brand and competitors
Add Microsoft Copilot visibility metrics to marketing dashboard
Brief content team on Microsoft Copilot-optimized content
Schedule quarterly Microsoft Copilot visibility audits
Review robots.txt configuration with technical team
CMOs를 위한 핵심 지표
Microsoft Copilot에서의 노출을 추적하세요:
Brand mentions in Microsoft Copilot responses
Microsoft Copilot-referred traffic volume
Share of voice vs. competitors in Microsoft Copilot
Microsoft Copilot recommendation rate for key queries