Growth Marketers: Optimize for Microsoft Copilot
How growth marketers can optimize for Microsoft Copilot visibility. Role-specific strategies, action items, and metrics.
Growth Marketers에게 Microsoft Copilot이 중요한 이유
Microsoft Copilot is increasingly how people discover solutions and get recommendations. For Growth Marketers, ensuring visibility in Microsoft Copilot means reaching your audience through this emerging discovery channel. Microsoft Copilot is integrated across Microsoft's ecosystem—Bing search, Edge browser, Windows, and Microsoft 365.
Microsoft Copilot 소개
Microsoft Copilot is integrated across Microsoft's ecosystem—Bing search, Edge browser, Windows, and Microsoft 365. For B2B companies, this means visibility in the tools that millions of professionals use daily. Copilot uses Bing's index and GPT-4, making both traditional Bing SEO and AI optimization important.
BingbotbingbotGrowth Marketers를 위한 Microsoft Copilot 최적화 팁
growth marketers에 맞춘 최적화 전략:
Track Microsoft Copilot-referred traffic in your analytics
Build Microsoft Copilot visibility into your growth playbook
Create content targeting Microsoft Copilot recommendations
Monitor Microsoft Copilot's influence on your funnel
Test optimization tactics for Microsoft Copilot visibility
Include Microsoft Copilot in your channel attribution
Growth Marketers를 위한 실행 항목
지금 바로 Microsoft Copilot 최적화를 시작하세요:
Set up Microsoft Copilot attribution in your analytics
Identify top queries where Microsoft Copilot recommends competitors
Create content targeting Microsoft Copilot recommendation queries
Run weekly Microsoft Copilot query tests
Build Microsoft Copilot into your growth experimentation
Growth Marketers를 위한 핵심 지표
Microsoft Copilot에서의 노출을 추적하세요:
Microsoft Copilot-referred traffic and conversion rate
Cost per acquisition from Microsoft Copilot channel
Microsoft Copilot visibility for target queries
Microsoft Copilot recommendation share vs. competitors