Growth Marketers: Optimize for Microsoft Copilot
How growth marketers can optimize for Microsoft Copilot visibility. Role-specific strategies, action items, and metrics.
Why Microsoft Copilot Matters for Growth Marketers
Microsoft Copilot is increasingly how people discover solutions and get recommendations. For Growth Marketers, ensuring visibility in Microsoft Copilot means reaching your audience through this emerging discovery channel. Microsoft Copilot is integrated across Microsoft's ecosystem—Bing search, Edge browser, Windows, and Microsoft 365.
About Microsoft Copilot
Microsoft Copilot is integrated across Microsoft's ecosystem—Bing search, Edge browser, Windows, and Microsoft 365. For B2B companies, this means visibility in the tools that millions of professionals use daily. Copilot uses Bing's index and GPT-4, making both traditional Bing SEO and AI optimization important.
BingbotbingbotMicrosoft Copilot Tips for Growth Marketers
Optimization strategies tailored for growth marketers:
Track Microsoft Copilot-referred traffic in your analytics
Build Microsoft Copilot visibility into your growth playbook
Create content targeting Microsoft Copilot recommendations
Monitor Microsoft Copilot's influence on your funnel
Test optimization tactics for Microsoft Copilot visibility
Include Microsoft Copilot in your channel attribution
Action Items for Growth Marketers
Start optimizing for Microsoft Copilot today:
Set up Microsoft Copilot attribution in your analytics
Identify top queries where Microsoft Copilot recommends competitors
Create content targeting Microsoft Copilot recommendation queries
Run weekly Microsoft Copilot query tests
Build Microsoft Copilot into your growth experimentation
Key Metrics for Growth Marketers
Track your Microsoft Copilot visibility:
Microsoft Copilot-referred traffic and conversion rate
Cost per acquisition from Microsoft Copilot channel
Microsoft Copilot visibility for target queries
Microsoft Copilot recommendation share vs. competitors
Helpful Resources
Microsoft Copilot Guide
Complete Microsoft Copilot optimization guide