Product Managers: Optimize for Microsoft Copilot
How product managers can optimize for Microsoft Copilot visibility. Role-specific strategies, action items, and metrics.
Why Microsoft Copilot Matters for Product Managers
Microsoft Copilot is increasingly how people discover solutions and get recommendations. For Product Managers, ensuring visibility in Microsoft Copilot means reaching your audience through this emerging discovery channel. Microsoft Copilot is integrated across Microsoft's ecosystem—Bing search, Edge browser, Windows, and Microsoft 365.
About Microsoft Copilot
Microsoft Copilot is integrated across Microsoft's ecosystem—Bing search, Edge browser, Windows, and Microsoft 365. For B2B companies, this means visibility in the tools that millions of professionals use daily. Copilot uses Bing's index and GPT-4, making both traditional Bing SEO and AI optimization important.
BingbotbingbotMicrosoft Copilot Tips for Product Managers
Optimization strategies tailored for product managers:
Write explicit product definitions Microsoft Copilot can parse
Create FAQ content answering "What does [Product] do?"
Add Product or SoftwareApplication schema for Microsoft Copilot
Test how Microsoft Copilot describes your product monthly
Monitor Microsoft Copilot's feature mentions
Build comparison content Microsoft Copilot can reference
Action Items for Product Managers
Start optimizing for Microsoft Copilot today:
Test how Microsoft Copilot describes your product
Write explicit product definitions for Microsoft Copilot
Add Product schema to product pages
Create FAQ content for Microsoft Copilot
Schedule monthly Microsoft Copilot description audits
Key Metrics for Product Managers
Track your Microsoft Copilot visibility:
Accuracy of Microsoft Copilot product descriptions
Inclusion in Microsoft Copilot "best tools" queries
Feature mention rate in Microsoft Copilot
Microsoft Copilot competitive positioning
Helpful Resources
Microsoft Copilot Guide
Complete Microsoft Copilot optimization guide