Growth Marketers: Optimize for ChatGPT
How growth marketers can optimize for ChatGPT visibility. Role-specific strategies, action items, and metrics.
Why ChatGPT Matters for Growth Marketers
ChatGPT is increasingly how people discover solutions and get recommendations. For Growth Marketers, ensuring visibility in ChatGPT means reaching your audience through this emerging discovery channel. ChatGPT by OpenAI is the most widely used AI assistant, with hundreds of millions of users asking questions daily.
About ChatGPT
ChatGPT by OpenAI is the most widely used AI assistant, with hundreds of millions of users asking questions daily. When users ask ChatGPT for product recommendations, service providers, or solutions, your brand needs to be in that conversation. ChatGPT pulls from its training data and can browse the web to provide recommendations, making AI visibility critical for B2B companies.
GPTBotGPTBotChatGPT Tips for Growth Marketers
Optimization strategies tailored for growth marketers:
Add ChatGPT-referred traffic to your growth metrics
Create programmatic content targeting ChatGPT queries
A/B test content formats for ChatGPT visibility
Track ChatGPT as a distinct acquisition channel
Build ChatGPT optimization into growth experiments
Identify high-intent queries where ChatGPT recommends competitors
Action Items for Growth Marketers
Start optimizing for ChatGPT today:
Set up ChatGPT attribution in your analytics
Identify top queries where ChatGPT recommends competitors
Create content targeting ChatGPT recommendation queries
Run weekly ChatGPT query tests
Build ChatGPT into your growth experimentation
Key Metrics for Growth Marketers
Track your ChatGPT visibility:
ChatGPT-referred traffic and conversion rate
Cost per acquisition from ChatGPT channel
ChatGPT visibility for target queries
ChatGPT recommendation share vs. competitors