CMOs: Become a Cited Source for AI Responses
How cmos can identify and solve the problem of ai doesn't cite your content as source. Role-specific strategies and action items.
CMO에게 이 문제가 중요한 이유
For CMOs, aI uses information from your content but doesn't cite you as the source. Get proper attribution for your expertise. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
CMO가 인지해야 할 징후
AI shares your insights without mentioning your brand
Perplexity doesn't include you in source citations
Your original research appears uncited in AI responses
Competitors get attribution for similar content
CMO를 위한 해결 방안
CMO에 맞춘 전략:
Create original research with citable statistics
Add clear author attribution and credentials
Structure content with quotable key findings
Build domain authority through backlinks
Include unique data points AI needs to cite
Format content for easy source attribution
CMO를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team