CMOs: Get AI to Recognize Your Latest Updates
How cmos can identify and solve the problem of ai doesn't know your recent updates. Role-specific strategies and action items.
CMO에게 이 문제가 중요한 이유
For CMOs, you've launched new features, products, or updates but AI systems still describe your old offerings. Bridge the knowledge gap. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
CMO가 인지해야 할 징후
AI describes your product based on old versions
Recent feature launches aren't mentioned by AI
AI knowledge seems frozen at a past point in time
Competitors' updates are reflected but yours aren't
CMO를 위한 해결 방안
CMO에 맞춘 전략:
Create dedicated pages for major updates and features
Publish blog posts announcing significant changes
Update core pages to reflect new capabilities
Build external coverage through PR and partnerships
Make changelog and release notes crawlable
Add update dates prominently to key pages
CMO를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team