CMOs: Make Your Documentation Discoverable by AI
How cmos can identify and solve the problem of ai can't find your documentation. Role-specific strategies and action items.
CMO에게 이 문제가 중요한 이유
For CMOs, users ask AI for help with your product but it can't find or cite your documentation. Get your docs into AI knowledge. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
CMO가 인지해야 할 징후
AI gives generic answers instead of citing your docs
Users report AI couldn't help them with your product
Technical questions get wrong or incomplete answers
Competitor documentation gets cited instead of yours
CMO를 위한 해결 방안
CMO에 맞춘 전략:
Make documentation publicly accessible without login
Publish docs as HTML pages, not just PDFs or apps
Implement proper heading hierarchy in docs
Link documentation prominently from your main site
Add TechArticle and HowTo schema to doc pages
Create an llms.txt file pointing to key documentation
CMO를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team