Growth Marketers: Make Your Documentation Discoverable by AI
How growth marketers can identify and solve the problem of ai can't find your documentation. Role-specific strategies and action items.
그로스 마케터에게 이 문제가 중요한 이유
For Growth Marketers, users ask AI for help with your product but it can't find or cite your documentation. Get your docs into AI knowledge. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
그로스 마케터가 인지해야 할 징후
AI gives generic answers instead of citing your docs
Users report AI couldn't help them with your product
Technical questions get wrong or incomplete answers
Competitor documentation gets cited instead of yours
그로스 마케터를 위한 해결 방안
그로스 마케터에 맞춘 전략:
Make documentation publicly accessible without login
Publish docs as HTML pages, not just PDFs or apps
Implement proper heading hierarchy in docs
Link documentation prominently from your main site
Add TechArticle and HowTo schema to doc pages
Create an llms.txt file pointing to key documentation
그로스 마케터를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap