CMOs: Fix Incorrect Pricing and Features in AI Responses
How cmos can identify and solve the problem of ai gives wrong pricing or features. Role-specific strategies and action items.
CMO에게 이 문제가 중요한 이유
For CMOs, aI assistants are telling potential customers wrong pricing, plans, or features about your product. Here's how to correct this costly problem. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
CMO가 인지해야 할 징후
AI quotes old or incorrect pricing for your products
Feature lists in AI responses don't match current offerings
Users come to you with wrong expectations from AI
AI mentions plans or tiers that no longer exist
CMO를 위한 해결 방안
CMO에 맞춘 전략:
Display pricing in plain HTML text, not images or widgets
Implement Offer schema with accurate pricing data
Add clear 'last updated' dates to pricing pages
Create a canonical pricing page with all current plans
Update or request updates from third-party sites
Include pricing FAQ addressing common questions
CMO를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team