CMOs: Fix Incorrect Pricing and Features in AI Responses
How cmos can identify and solve the problem of ai gives wrong pricing or features. Role-specific strategies and action items.
Why This Matters for CMOs
For CMOs, aI assistants are telling potential customers wrong pricing, plans, or features about your product. Here's how to correct this costly problem. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs CMOs Should Recognize
AI quotes old or incorrect pricing for your products
Feature lists in AI responses don't match current offerings
Users come to you with wrong expectations from AI
AI mentions plans or tiers that no longer exist
Solutions for CMOs
Strategies tailored for cmos:
Display pricing in plain HTML text, not images or widgets
Implement Offer schema with accurate pricing data
Add clear 'last updated' dates to pricing pages
Create a canonical pricing page with all current plans
Update or request updates from third-party sites
Include pricing FAQ addressing common questions
Action Items for CMOs
Start with these concrete steps:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team