Growth Marketers: Fix Incorrect Pricing and Features in AI Responses
How growth marketers can identify and solve the problem of ai gives wrong pricing or features. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, aI assistants are telling potential customers wrong pricing, plans, or features about your product. Here's how to correct this costly problem. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
AI quotes old or incorrect pricing for your products
Feature lists in AI responses don't match current offerings
Users come to you with wrong expectations from AI
AI mentions plans or tiers that no longer exist
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Display pricing in plain HTML text, not images or widgets
Implement Offer schema with accurate pricing data
Add clear 'last updated' dates to pricing pages
Create a canonical pricing page with all current plans
Update or request updates from third-party sites
Include pricing FAQ addressing common questions
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers