Growth Marketers: Fix Incorrect Pricing and Features in AI Responses
How growth marketers can identify and solve the problem of ai gives wrong pricing or features. Role-specific strategies and action items.
그로스 마케터에게 이 문제가 중요한 이유
For Growth Marketers, aI assistants are telling potential customers wrong pricing, plans, or features about your product. Here's how to correct this costly problem. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
그로스 마케터가 인지해야 할 징후
AI quotes old or incorrect pricing for your products
Feature lists in AI responses don't match current offerings
Users come to you with wrong expectations from AI
AI mentions plans or tiers that no longer exist
그로스 마케터를 위한 해결 방안
그로스 마케터에 맞춘 전략:
Display pricing in plain HTML text, not images or widgets
Implement Offer schema with accurate pricing data
Add clear 'last updated' dates to pricing pages
Create a canonical pricing page with all current plans
Update or request updates from third-party sites
Include pricing FAQ addressing common questions
그로스 마케터를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap