Growth Marketers: Fix Your Structured Data for AI Visibility
How growth marketers can identify and solve the problem of structured data not being read by ai. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, you've implemented structured data but AI systems still don't understand your content properly. Here's how to fix it. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
Structured data isn't reflected in AI responses
Schema markup efforts aren't improving AI visibility
Rich results don't translate to AI understanding
JSON-LD implementation isn't effective for AI
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Validate all schema with Google's Rich Results Test
Ensure schema data exactly matches visible content
Use complete schema with all recommended properties
Place JSON-LD in the <head> or end of <body>
Implement @graph structure for multiple schema types
Add sameAs properties to connect your brand across platforms
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers