CMOs: Fix Your Structured Data for AI Visibility
How cmos can identify and solve the problem of structured data not being read by ai. Role-specific strategies and action items.
Why This Matters for CMOs
For CMOs, you've implemented structured data but AI systems still don't understand your content properly. Here's how to fix it. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs CMOs Should Recognize
Structured data isn't reflected in AI responses
Schema markup efforts aren't improving AI visibility
Rich results don't translate to AI understanding
JSON-LD implementation isn't effective for AI
Solutions for CMOs
Strategies tailored for cmos:
Validate all schema with Google's Rich Results Test
Ensure schema data exactly matches visible content
Use complete schema with all recommended properties
Place JSON-LD in the <head> or end of <body>
Implement @graph structure for multiple schema types
Add sameAs properties to connect your brand across platforms
Action Items for CMOs
Start with these concrete steps:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team