Growth Marketers: Get Specific Recommendations from AI
How growth marketers can identify and solve the problem of ai gives generic non-specific answers. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, when users ask AI about your category, it gives generic advice instead of recommending specific solutions like yours. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
AI provides general category advice without naming brands
Your specific solution isn't mentioned even when relevant
AI says 'there are many options' without specifics
Competitors get named but you remain generic
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Create content with specific, citable claims
Add concrete statistics and data points
Develop unique use cases and case studies
Include specific customer examples and outcomes
Position content to answer specific questions
Build distinctive thought leadership content
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers