CMOs: Get Specific Recommendations from AI
How cmos can identify and solve the problem of ai gives generic non-specific answers. Role-specific strategies and action items.
Why This Matters for CMOs
For CMOs, when users ask AI about your category, it gives generic advice instead of recommending specific solutions like yours. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs CMOs Should Recognize
AI provides general category advice without naming brands
Your specific solution isn't mentioned even when relevant
AI says 'there are many options' without specifics
Competitors get named but you remain generic
Solutions for CMOs
Strategies tailored for cmos:
Create content with specific, citable claims
Add concrete statistics and data points
Develop unique use cases and case studies
Include specific customer examples and outcomes
Position content to answer specific questions
Build distinctive thought leadership content
Action Items for CMOs
Start with these concrete steps:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team