Marketing Teams: Make Your Documentation Discoverable by AI
How marketing teams can solve the problem of ai can't find your documentation. Tailored strategies and solutions for your business type.
Why This Matters for Marketing Teams
For marketing teams, users ask AI for help with your product but it can't find or cite your documentation. Get your docs into AI knowledge. This directly impacts your ability to be discovered by potential customers who increasingly use AI for research and recommendations.
Signs Marketing Teams Face This Problem
AI gives generic answers instead of citing your docs
Users report AI couldn't help them with your product
Technical questions get wrong or incomplete answers
Competitor documentation gets cited instead of yours
Solutions for Marketing Teams
Follow these strategies tailored for marketing teams:
Make documentation publicly accessible without login
Publish docs as HTML pages, not just PDFs or apps
Implement proper heading hierarchy in docs
Link documentation prominently from your main site
Add TechArticle and HowTo schema to doc pages
Create an llms.txt file pointing to key documentation
Prevention for Marketing Teams
Design documentation for both humans and AI
Test AI's ability to answer questions from your docs
Maintain clear documentation structure
Monitor documentation crawling in server logs