Why This Matters for Marketing Teams
For marketing teams, users ask AI for help with your product but it can't find or cite your documentation. Get your docs into AI knowledge. This directly impacts your ability to be discovered by potential customers who increasingly use AI for research and recommendations.
Warning Signs
You might be experiencing this problem if you notice:
AI gives generic answers instead of citing your docs
Users report AI couldn't help them with your product
Technical questions get wrong or incomplete answers
Competitor documentation gets cited instead of yours
How to Fix It
Here's your action plan to solve this problem:
Make documentation publicly accessible without login
Publish docs as HTML pages, not just PDFs or apps
Implement proper heading hierarchy in docs
Link documentation prominently from your main site
Add TechArticle and HowTo schema to doc pages
Create an llms.txt file pointing to key documentation
Preventing This Problem
Design documentation for both humans and AI
Test AI's ability to answer questions from your docs
Maintain clear documentation structure
Monitor documentation crawling in server logs
Helpful Resources
Marketing Teams Guide
Full guide for marketing teams
How to Get Cited by ChatGPT
Step-by-step guide to getting your content and brand mentioned when users ask ChatGPT for recommendations in your category.
How to Check if AI Knows Your Brand
A systematic method to test whether ChatGPT, Claude, Perplexity, and other AI systems know about and accurately describe your brand.
How to Write Content AI Will Cite
Content formatting and writing techniques that make your content more likely to be cited and recommended by AI assistants.
AI SEO Audit Checklist
A comprehensive checklist to audit your website's visibility to AI systems like ChatGPT, Claude, and Perplexity.
ChatGPT Optimization Checklist
Step-by-step checklist to optimize your website for discovery and citation by ChatGPT and OpenAI's AI systems.
Structured Data Implementation Checklist
Complete checklist for implementing structured data (JSON-LD) to improve how AI systems understand your content.
Other Problems for Marketing Teams
Not Appearing in ChatGPT Recommendations
Your competitors show up when users ask ChatGPT for recommendations, but your brand is nowhere to be found. Here's why and how to fix it.
AI Giving Outdated Information About Your Brand
AI assistants are telling users wrong or outdated information about your company, products, or services. Learn how to correct this.
Competitors Being Recommended Instead of You
When users ask AI for solutions in your category, competitors get mentioned while you're invisible. Here's how to change that.
AI Doesn't Understand What Your Product Does
AI assistants give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly.