Marketing Teams: Help AI Understand Your Product
How marketing teams can solve the problem of ai doesn't understand what your product does. Tailored strategies and solutions for your business type.
Why This Matters for Marketing Teams
For marketing teams, aI assistants give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly. This directly impacts your ability to be discovered by potential customers who increasingly use AI for research and recommendations.
Signs Marketing Teams Face This Problem
AI gives vague descriptions of what you do
Key features and benefits aren't mentioned by AI
AI miscategorizes your offering
Your differentiation is lost in AI summaries
Solutions for Marketing Teams
Follow these strategies tailored for marketing teams:
Write explicit product definitions: 'X is a [category] that [does what]'
Create a glossary defining all product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples
Write content for someone with zero context about your space
Add an FAQ addressing 'What is [product]?' and 'What does [product] do?'
Prevention for Marketing Teams
Test AI understanding by asking 'What is [your product]?'
Get feedback from people outside your industry
Avoid assuming knowledge in your content
Update definitions when you add new features
Helpful Resources
This Problem for Other Business Types
Startups
AI Doesn't Understand What Your Product Does for startups
Small & Medium Businesses
AI Doesn't Understand What Your Product Does for small & medium businesses
B2B Companies
AI Doesn't Understand What Your Product Does for b2b companies
E-commerce Brands
AI Doesn't Understand What Your Product Does for e-commerce brands