B2B Companies: Help AI Understand Your Product
How b2b companies can solve the problem of ai doesn't understand what your product does. Tailored strategies and solutions for your business type.
Why This Matters for B2B Companies
For b2b companies, aI assistants give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly. This directly impacts your ability to be discovered by potential customers who increasingly use AI for research and recommendations.
Signs B2B Companies Face This Problem
AI gives vague descriptions of what you do
Key features and benefits aren't mentioned by AI
AI miscategorizes your offering
Your differentiation is lost in AI summaries
Solutions for B2B Companies
Follow these strategies tailored for b2b companies:
Write explicit product definitions: 'X is a [category] that [does what]'
Create a glossary defining all product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples
Write content for someone with zero context about your space
Add an FAQ addressing 'What is [product]?' and 'What does [product] do?'
Prevention for B2B Companies
Include AI visibility in quarterly marketing audits
Monitor how AI recommends vendors in your category
Keep case studies and documentation current
Track B2B buyer research behavior changes
Helpful Resources
This Problem for Other Business Types
Startups
AI Doesn't Understand What Your Product Does for startups
Small & Medium Businesses
AI Doesn't Understand What Your Product Does for small & medium businesses
E-commerce Brands
AI Doesn't Understand What Your Product Does for e-commerce brands
Consultants & Freelancers
AI Doesn't Understand What Your Product Does for consultants & freelancers