Growth Marketers: Help AI Understand Who Your Product is For
How growth marketers can identify and solve the problem of ai misunderstands your target audience. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, aI recommends your product to the wrong audience or misrepresents who you serve. Clarify your ideal customer for AI. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
AI recommends you for wrong use cases or audiences
Your product is suggested for markets you don't serve
AI doesn't mention your actual target customers
Wrong buyer personas are associated with your brand
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Add explicit 'Who this is for' sections on key pages
Create audience-specific landing pages
Include customer profile information in content
State who you serve (and don't serve) clearly
Use audience-specific language and examples
Implement audience targeting in schema markup
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers