Growth Marketers: Become a Cited Source for AI Responses
How growth marketers can identify and solve the problem of ai doesn't cite your content as source. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, aI uses information from your content but doesn't cite you as the source. Get proper attribution for your expertise. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
AI shares your insights without mentioning your brand
Perplexity doesn't include you in source citations
Your original research appears uncited in AI responses
Competitors get attribution for similar content
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Create original research with citable statistics
Add clear author attribution and credentials
Structure content with quotable key findings
Build domain authority through backlinks
Include unique data points AI needs to cite
Format content for easy source attribution
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers