Content Managers: Stop AI from Recommending Discontinued Products
How content managers can identify and solve the problem of ai recommends discontinued products. Role-specific strategies and action items.
Why This Matters for Content Managers
For Content Managers, aI systems are recommending products or services you no longer offer, frustrating potential customers. Learn how to clean up your AI presence. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Content Managers Should Recognize
AI recommends products you've sunset or discontinued
Users ask about features from deprecated versions
Old product names appear in AI recommendations
AI doesn't know about your latest product lineup
Solutions for Content Managers
Strategies tailored for content managers:
Redirect discontinued product pages to current alternatives
Create 'product sunset' announcements with migration paths
Update all references to discontinued products
Add 'discontinued' notices and alternatives to old pages
Build authority for current products with fresh content
Contact external sites to update their information
Action Items for Content Managers
Start with these concrete steps:
Audit top 10 pages for AI-friendly structure
Create a content brief template with AI optimization checklist
Add clear definitions and summaries to key content
Include specific statistics and data points AI can cite
Set up a content refresh calendar for evergreen pieces
Helpful Resources
Content Managers Guide
Complete guide for content managers