Content Managers: Help AI Understand Your Product
How content managers can identify and solve the problem of ai doesn't understand what your product does. Role-specific strategies and action items.
Why This Matters for Content Managers
For Content Managers, aI assistants give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Content Managers Should Recognize
AI provides vague or incorrect descriptions
Key value propositions aren't communicated by AI
AI miscategorizes or confuses your offering
Technical details are oversimplified
Solutions for Content Managers
Strategies tailored for content managers:
Write explicit product definitions: 'X is a [category] that [does what]'
Create a glossary defining all product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples
Write content for someone with zero context about your space
Add an FAQ addressing 'What is [product]?' and 'What does [product] do?'
Action Items for Content Managers
Start with these concrete steps:
Audit top 10 pages for AI-friendly structure
Create a content brief template with AI optimization checklist
Add clear definitions and summaries to key content
Include specific statistics and data points AI can cite
Set up a content refresh calendar for evergreen pieces
Helpful Resources
Content Managers Guide
Complete guide for content managers