Perplexity: Why ChatGPT Doesn't Recommend Your Brand
How to fix the problem of not appearing in chatgpt recommendations specifically for Perplexity. Platform-specific solutions and prevention strategies.
Why This Happens in Perplexity
Perplexity is an AI search engine that cites sources directly. It uses PerplexityBot to crawl the web in real-time. If your content isn't structured to answer specific questions, lacks quotable information, or blocks PerplexityBot, you won't appear in Perplexity's cited results—meaning no attribution and no referral traffic.
Signs You Have This Problem in Perplexity
Perplexity search results cite competitors but not your site
Your content never appears in Perplexity's source citations
Perplexity recommends alternatives when users search your category
Zero traffic from Perplexity despite strong traditional SEO
How to Fix This in Perplexity
Follow these Perplexity-specific solutions:
Allow PerplexityBot in robots.txt: User-agent: PerplexityBot, Allow: /
Create quotable content with specific statistics and data points
Structure pages to directly answer search queries
Publish original research that Perplexity can cite
Include clear, citable statements that answer questions
Keep content updated with current dates and information
Perplexity Technical Details
Crawler Name
PerplexityBot
User Agent
PerplexityBot
Required robots.txt configuration:
User-agent: PerplexityBot
Allow: /Prevent This Problem in Perplexity
Regularly audit your robots.txt (for PerplexityBot) for Perplexity crawler access
Monitor brand mentions in Perplexity responses using test queries
Keep content fresh and updated with recent dates
Build citations from authoritative sources in your industry