Perplexity: Help AI Understand Your Product
How to fix the problem of ai doesn't understand what your product does specifically for Perplexity. Platform-specific solutions and prevention strategies.
Why This Happens in Perplexity
Perplexity uses PerplexityBot to discover and index content. Product descriptions use jargon AI doesn't understand. To fix this, you need to ensure Perplexity's crawler can access your content and that your pages are structured in a way Perplexity can understand.
Signs You Have This Problem in Perplexity
Perplexity search results mischaracterize your product
Perplexity's citations describe you incorrectly
Users get wrong information about your product from Perplexity
Perplexity's summaries miss what makes you unique
How to Fix This in Perplexity
Follow these Perplexity-specific solutions:
Write explicit product definitions for Perplexity comprehension
Create a glossary defining product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples Perplexity can cite
Write content assuming zero prior context
Add FAQ sections answering "What is [product]?"
Perplexity Technical Details
Crawler Name
PerplexityBot
User Agent
PerplexityBot
Required robots.txt configuration:
User-agent: PerplexityBot
Allow: /Prevent This Problem in Perplexity
Test Perplexity understanding by asking 'What is [your product]?'
Get feedback from people outside your industry
Avoid assuming knowledge in your content
Update definitions when you add new features