Perplexity: Fix Outdated AI Information About Your Brand
How to fix the problem of ai giving outdated information about your brand specifically for Perplexity. Platform-specific solutions and prevention strategies.
Why This Happens in Perplexity
Perplexity may be pulling from older training data or cached web content. AI systems don't always have real-time access to the latest information, and if outdated content about your company exists anywhere on the web, it might appear in Perplexity's responses. The solution is ensuring your current information is prominent, well-structured, and clearly dated.
Signs You Have This Problem in Perplexity
Perplexity cites outdated articles about your company
Search results in Perplexity pull from old web content
Perplexity's real-time search misses your latest updates
Outdated competitor comparisons appear in Perplexity results
How to Fix This in Perplexity
Follow these Perplexity-specific solutions:
Audit all pages for current, accurate information
Add "Last Updated" dates to signal freshness to Perplexity
Implement canonical URLs to consolidate page authority
Remove or redirect outdated content pages
Create a dedicated, frequently updated About page
Use structured data with dateModified properties
Perplexity Technical Details
Crawler Name
PerplexityBot
User Agent
PerplexityBot
Required robots.txt configuration:
User-agent: PerplexityBot
Allow: /Prevent This Problem in Perplexity
Schedule quarterly content audits
Use structured data with dateModified properties
Maintain consistency across all web properties
Monitor what Perplexity says about you regularly