Cohere: Why ChatGPT Doesn't Recommend Your Brand
How to fix the problem of not appearing in chatgpt recommendations specifically for Cohere. Platform-specific solutions and prevention strategies.
Why This Happens in Cohere
Cohere relies on well-structured, authoritative content to understand and recommend products. GPTBot is blocked in your robots.txt file is a common reason Cohere can't properly recommend your brand.
Signs You Have This Problem in Cohere
Cohere recommends competitors but never mentions your brand
Users report they 'asked Cohere' and you weren't suggested
Your brand has zero Cohere-referred traffic
Cohere assistants give generic answers instead of recommending you
How to Fix This in Cohere
Follow these Cohere-specific solutions:
Allow GPTBot access by updating robots.txt with 'User-agent: GPTBot' and 'Allow: /'
Add a clear, prominent value proposition on your homepage
Create comprehensive pillar content covering your entire topic area
Structure content with clear headings, definitions, and FAQ sections
Implement JSON-LD schema markup for Organization, Product, and Service types
Build topical authority through consistent, high-quality content publication
Cohere Technical Details
Crawler Name
Cohere-AI
User Agent
cohere-ai
Required robots.txt configuration:
User-agent: cohere-ai
Allow: /Prevent This Problem in Cohere
Regularly audit your robots.txt (for cohere-ai) for Cohere crawler access
Monitor brand mentions in Cohere responses using test queries
Keep content fresh and updated with recent dates
Build citations from authoritative sources in your industry