Why It Matters for SEO Managers
As an SEO manager, you need technical metrics that demonstrate SEO value. Content Freshness helps you ai systems often prefer fresh content for time-sensitive queries. stale content can lead to ai providing outdated information about your brand.
How to Measure
Track average age of content across your site
Monitor pages without recent updates
Measure update frequency by content type
Compare freshness against competitors
Action Items for SEO Managers
Track average age of content across your site
Monitor pages without recent updates
Integrate Content Freshness into your SEO reporting suite
Correlate with traditional SEO metrics for insights
Build documentation on how to improve this metric
Industry Benchmarks
Excellent: Key pages updated monthly
Good: Quarterly updates on important content
Average: Annual content review
Poor: Content over 2 years without updates
Reporting Tips for SEO Managers
Track Content Freshness weekly to identify trends early
Benchmark against competitors to contextualize performance
Correlate with organic traffic and rankings
Break down by page type and category
Include technical health metrics alongside
Improvement Strategies
Create content refresh calendar
Add dateModified to all pages
Prioritize high-traffic pages for updates
Build evergreen content that ages well