Why It Matters for Product Managers
As a product manager, you need metrics that show product visibility. Content Freshness helps you ai systems often prefer fresh content for time-sensitive queries. stale content can lead to ai providing outdated information about your brand.
How to Measure
Track average age of content across your site
Monitor pages without recent updates
Measure update frequency by content type
Compare freshness against competitors
Action Items for Product Managers
Track average age of content across your site
Monitor pages without recent updates
Track how product changes impact Content Freshness
Use metric insights to inform product positioning
Share findings with marketing and sales teams
Industry Benchmarks
Excellent: Key pages updated monthly
Good: Quarterly updates on important content
Average: Annual content review
Poor: Content over 2 years without updates
Reporting Tips for Product Managers
Track Content Freshness weekly to identify trends early
Benchmark against competitors to contextualize performance
Segment by product/feature to identify winners
Track before/after for product launches
Include user feedback qualitative data
Improvement Strategies
Create content refresh calendar
Add dateModified to all pages
Prioritize high-traffic pages for updates
Build evergreen content that ages well