Why It Matters for Growth Marketers
As a growth marketer, you need actionable metrics to optimize acquisition. Content Freshness helps you ai systems often prefer fresh content for time-sensitive queries. stale content can lead to ai providing outdated information about your brand.
How to Measure
Track average age of content across your site
Monitor pages without recent updates
Measure update frequency by content type
Compare freshness against competitors
Action Items for Growth Marketers
Track average age of content across your site
Monitor pages without recent updates
Build Content Freshness tracking into your growth experiments
A/B test content changes and measure impact on this metric
Create automated alerts for significant changes
Industry Benchmarks
Excellent: Key pages updated monthly
Good: Quarterly updates on important content
Average: Annual content review
Poor: Content over 2 years without updates
Reporting Tips for Growth Marketers
Track Content Freshness weekly to identify trends early
Benchmark against competitors to contextualize performance
Segment by traffic source and content type
Calculate impact on conversion funnel
Build cohort analysis for long-term tracking
Improvement Strategies
Create content refresh calendar
Add dateModified to all pages
Prioritize high-traffic pages for updates
Build evergreen content that ages well