Why It Matters for Founders & CEOs
As a founder, you need to track metrics that indicate product-market fit and growth. Content Freshness helps you ai systems often prefer fresh content for time-sensitive queries. stale content can lead to ai providing outdated information about your brand.
How to Measure
Track average age of content across your site
Monitor pages without recent updates
Measure update frequency by content type
Compare freshness against competitors
Action Items for Founders & CEOs
Track average age of content across your site
Monitor pages without recent updates
Track Content Freshness as part of your monthly metrics review
Compare against industry benchmarks to assess position
Use insights to prioritize product and marketing investments
Industry Benchmarks
Excellent: Key pages updated monthly
Good: Quarterly updates on important content
Average: Annual content review
Poor: Content over 2 years without updates
Reporting Tips for Founders & CEOs
Track Content Freshness weekly to identify trends early
Benchmark against competitors to contextualize performance
Present trends over time, not just snapshots
Tie metric improvements to business outcomes
Include competitive context in executive reports
Improvement Strategies
Create content refresh calendar
Add dateModified to all pages
Prioritize high-traffic pages for updates
Build evergreen content that ages well