Why It Matters for CMOs
As a CMO, you need to demonstrate ROI on marketing investments. Content Freshness helps you ai systems often prefer fresh content for time-sensitive queries. stale content can lead to ai providing outdated information about your brand.
How to Measure
Track average age of content across your site
Monitor pages without recent updates
Measure update frequency by content type
Compare freshness against competitors
Action Items for CMOs
Track average age of content across your site
Monitor pages without recent updates
Add Content Freshness to your executive dashboard
Present quarterly trends to the leadership team
Set team OKRs around this metric
Industry Benchmarks
Excellent: Key pages updated monthly
Good: Quarterly updates on important content
Average: Annual content review
Poor: Content over 2 years without updates
Reporting Tips for CMOs
Track Content Freshness weekly to identify trends early
Benchmark against competitors to contextualize performance
Present trends over time, not just snapshots
Tie metric improvements to business outcomes
Include competitive context in executive reports
Improvement Strategies
Create content refresh calendar
Add dateModified to all pages
Prioritize high-traffic pages for updates
Build evergreen content that ages well