Why It Matters for SEO Managers
As an SEO manager, you need technical metrics that demonstrate SEO value. AI Share of Voice helps you share of voice indicates market position in ai recommendations. if competitors have higher share of voice, they're capturing more ai-referred opportunities in your space.
How to Measure
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
Action Items for SEO Managers
Define key queries for your category
Test queries across multiple AI platforms
Integrate AI Share of Voice into your SEO reporting suite
Correlate with traditional SEO metrics for insights
Build documentation on how to improve this metric
Industry Benchmarks
Market leader: 30%+ share of voice
Strong competitor: 15-30% share of voice
Average player: 5-15% share of voice
Minor player: <5% share of voice
Reporting Tips for SEO Managers
Track AI Share of Voice weekly to identify trends early
Benchmark against competitors to contextualize performance
Correlate with organic traffic and rankings
Break down by page type and category
Include technical health metrics alongside
Improvement Strategies
Identify queries where competitors dominate
Create superior content for high-value queries
Build authority in specific sub-niches first
Increase brand mentions across the web