Why It Matters for Product Managers
As a product manager, you need metrics that show product visibility. AI Share of Voice helps you share of voice indicates market position in ai recommendations. if competitors have higher share of voice, they're capturing more ai-referred opportunities in your space.
How to Measure
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
Action Items for Product Managers
Define key queries for your category
Test queries across multiple AI platforms
Track how product changes impact AI Share of Voice
Use metric insights to inform product positioning
Share findings with marketing and sales teams
Industry Benchmarks
Market leader: 30%+ share of voice
Strong competitor: 15-30% share of voice
Average player: 5-15% share of voice
Minor player: <5% share of voice
Reporting Tips for Product Managers
Track AI Share of Voice weekly to identify trends early
Benchmark against competitors to contextualize performance
Segment by product/feature to identify winners
Track before/after for product launches
Include user feedback qualitative data
Improvement Strategies
Identify queries where competitors dominate
Create superior content for high-value queries
Build authority in specific sub-niches first
Increase brand mentions across the web