Why It Matters for Growth Marketers
As a growth marketer, you need actionable metrics to optimize acquisition. AI Share of Voice helps you share of voice indicates market position in ai recommendations. if competitors have higher share of voice, they're capturing more ai-referred opportunities in your space.
How to Measure
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
Action Items for Growth Marketers
Define key queries for your category
Test queries across multiple AI platforms
Build AI Share of Voice tracking into your growth experiments
A/B test content changes and measure impact on this metric
Create automated alerts for significant changes
Industry Benchmarks
Market leader: 30%+ share of voice
Strong competitor: 15-30% share of voice
Average player: 5-15% share of voice
Minor player: <5% share of voice
Reporting Tips for Growth Marketers
Track AI Share of Voice weekly to identify trends early
Benchmark against competitors to contextualize performance
Segment by traffic source and content type
Calculate impact on conversion funnel
Build cohort analysis for long-term tracking
Improvement Strategies
Identify queries where competitors dominate
Create superior content for high-value queries
Build authority in specific sub-niches first
Increase brand mentions across the web