Why It Matters for CMOs
As a CMO, you need to demonstrate ROI on marketing investments. AI Share of Voice helps you share of voice indicates market position in ai recommendations. if competitors have higher share of voice, they're capturing more ai-referred opportunities in your space.
How to Measure
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
Action Items for CMOs
Define key queries for your category
Test queries across multiple AI platforms
Add AI Share of Voice to your executive dashboard
Present quarterly trends to the leadership team
Set team OKRs around this metric
Industry Benchmarks
Market leader: 30%+ share of voice
Strong competitor: 15-30% share of voice
Average player: 5-15% share of voice
Minor player: <5% share of voice
Reporting Tips for CMOs
Track AI Share of Voice weekly to identify trends early
Benchmark against competitors to contextualize performance
Present trends over time, not just snapshots
Tie metric improvements to business outcomes
Include competitive context in executive reports
Improvement Strategies
Identify queries where competitors dominate
Create superior content for high-value queries
Build authority in specific sub-niches first
Increase brand mentions across the web