Measuring Your Share of Voice in AI Responses
Track what percentage of AI responses in your category mention your brand vs. competitors.
Overview
AI share of voice measures what portion of AI recommendations and mentions in your category go to your brand. It's a competitive metric that shows your relative position in AI visibility.
Why It Matters
Share of voice indicates market position in AI recommendations. If competitors have higher share of voice, they're capturing more AI-referred opportunities in your space.
How to Measure
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
Benchmarks
Market leader: 30%+ share of voice
Strong competitor: 15-30% share of voice
Average player: 5-15% share of voice
Minor player: <5% share of voice
Improvement Strategies
Identify queries where competitors dominate
Create superior content for high-value queries
Build authority in specific sub-niches first
Increase brand mentions across the web
Recommended Tools
AI testing tools and spreadsheets
Competitor monitoring services
Share of voice tracking dashboards
Regular competitive audits
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