Measuring Your Entity Coverage in AI Knowledge
Track how completely AI systems understand and represent your brand, products, and key information.
Overview
Entity coverage measures how much of your key information (products, features, people, locations) is accurately represented in AI knowledge bases. Complete coverage means AI can answer detailed questions about your brand.
Why It Matters
Incomplete entity coverage leads to AI giving vague or incorrect information about your brand. Full coverage ensures AI can accurately represent your offerings and answer user questions.
How to Measure
List all key entities: products, features, people, locations
Test AI knowledge of each entity
Score accuracy and completeness of responses
Track coverage percentage over time
Benchmarks
Excellent: 90%+ entities accurately covered
Good: 70-90% entities covered
Average: 50-70% entities covered
Poor: <50% entities covered
Improvement Strategies
Create dedicated pages for each key entity
Implement comprehensive structured data
Build external mentions for important entities
Regularly update entity information
Recommended Tools
Entity audit spreadsheet
AI testing across platforms
Structured data validators
Knowledge graph tools
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