Growth Marketers: Help AI Understand Who Your Product is For
How growth marketers can identify and solve the problem of ai misunderstands your target audience. Role-specific strategies and action items.
그로스 마케터에게 이 문제가 중요한 이유
For Growth Marketers, aI recommends your product to the wrong audience or misrepresents who you serve. Clarify your ideal customer for AI. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
그로스 마케터가 인지해야 할 징후
AI recommends you for wrong use cases or audiences
Your product is suggested for markets you don't serve
AI doesn't mention your actual target customers
Wrong buyer personas are associated with your brand
그로스 마케터를 위한 해결 방안
그로스 마케터에 맞춘 전략:
Add explicit 'Who this is for' sections on key pages
Create audience-specific landing pages
Include customer profile information in content
State who you serve (and don't serve) clearly
Use audience-specific language and examples
Implement audience targeting in schema markup
그로스 마케터를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap