Marketing Teams: Stop AI from Recommending Discontinued Products
How marketing teams can solve the problem of ai recommends discontinued products. Tailored strategies and solutions for your business type.
Why This Matters for Marketing Teams
For marketing teams, aI systems are recommending products or services you no longer offer, frustrating potential customers. Learn how to clean up your AI presence. This directly impacts your ability to be discovered by potential customers who increasingly use AI for research and recommendations.
Signs Marketing Teams Face This Problem
AI recommends products you've sunset or discontinued
Users ask about features from deprecated versions
Old product names appear in AI recommendations
AI doesn't know about your latest product lineup
Solutions for Marketing Teams
Follow these strategies tailored for marketing teams:
Redirect discontinued product pages to current alternatives
Create 'product sunset' announcements with migration paths
Update all references to discontinued products
Add 'discontinued' notices and alternatives to old pages
Build authority for current products with fresh content
Contact external sites to update their information
Prevention for Marketing Teams
Create a product lifecycle content strategy
Plan content updates when discontinuing products
Maintain redirects for all deprecated URLs
Test AI knowledge after product changes