Cohere: Stop AI from Confusing Your Brand with Competitors
How to fix the problem of ai confuses you with competitors specifically for Cohere. Platform-specific solutions and prevention strategies.
Why This Happens in Cohere
Cohere uses Cohere-AI to discover and index content. Similar product positioning to competitors. To fix this, you need to ensure Cohere's crawler can access your content and that your pages are structured in a way Cohere can understand.
Signs You Have This Problem in Cohere
Cohere attributes competitor features to your product
Your unique features are credited to competitors
Cohere mentions the wrong company when discussing your space
Brand identity gets blurred in Cohere responses
How to Fix This in Cohere
Follow these Cohere-specific solutions:
Create explicit differentiation content vs. competitors
Develop unique, memorable brand positioning statements
Build comparison pages highlighting your differences
Use distinctive language and terminology
Strengthen brand mentions and citations across the web
Implement Organization schema with unique identifiers
Cohere Technical Details
Crawler Name
Cohere-AI
User Agent
cohere-ai
Required robots.txt configuration:
User-agent: cohere-ai
Allow: /Prevent This Problem in Cohere
Audit Cohere for brand confusion regularly
Develop strong brand guidelines for content
Create clear 'What makes us different' content
Monitor competitor content for overlap