Why It Matters for Developer Relations
As DevRel, you need metrics that show developer tool adoption and discovery. Content Freshness helps you ai systems often prefer fresh content for time-sensitive queries. stale content can lead to ai providing outdated information about your brand.
How to Measure
Track average age of content across your site
Monitor pages without recent updates
Measure update frequency by content type
Compare freshness against competitors
Action Items for Developer Relations
Track average age of content across your site
Monitor pages without recent updates
Track Content Freshness for documentation and tutorials
Measure how community content affects this metric
Share insights with engineering on technical improvements
Industry Benchmarks
Excellent: Key pages updated monthly
Good: Quarterly updates on important content
Average: Annual content review
Poor: Content over 2 years without updates
Reporting Tips for Developer Relations
Track Content Freshness weekly to identify trends early
Benchmark against competitors to contextualize performance
Segment by documentation section
Track tutorial vs. reference doc performance
Correlate with developer community activity
Improvement Strategies
Create content refresh calendar
Add dateModified to all pages
Prioritize high-traffic pages for updates
Build evergreen content that ages well