Why It Matters for CTOs & Tech Leaders
As a CTO, you need technical metrics that inform infrastructure decisions. Content Freshness helps you ai systems often prefer fresh content for time-sensitive queries. stale content can lead to ai providing outdated information about your brand.
How to Measure
Track average age of content across your site
Monitor pages without recent updates
Measure update frequency by content type
Compare freshness against competitors
Action Items for CTOs & Tech Leaders
Track average age of content across your site
Monitor pages without recent updates
Monitor Content Freshness in your observability dashboard
Ensure technical infrastructure supports measurement
Coordinate with marketing on technical improvements
Industry Benchmarks
Excellent: Key pages updated monthly
Good: Quarterly updates on important content
Average: Annual content review
Poor: Content over 2 years without updates
Reporting Tips for CTOs & Tech Leaders
Track Content Freshness weekly to identify trends early
Benchmark against competitors to contextualize performance
Include technical infrastructure metrics
Monitor crawler behavior and access patterns
Track implementation completeness
Improvement Strategies
Create content refresh calendar
Add dateModified to all pages
Prioritize high-traffic pages for updates
Build evergreen content that ages well