Why It Matters for Content Managers
As a content manager, you need metrics that prove content effectiveness. Content Freshness helps you ai systems often prefer fresh content for time-sensitive queries. stale content can lead to ai providing outdated information about your brand.
How to Measure
Track average age of content across your site
Monitor pages without recent updates
Measure update frequency by content type
Compare freshness against competitors
Action Items for Content Managers
Track average age of content across your site
Monitor pages without recent updates
Measure Content Freshness impact of different content formats
Create content briefs optimized for this metric
Build a content calendar focused on improvement
Industry Benchmarks
Excellent: Key pages updated monthly
Good: Quarterly updates on important content
Average: Annual content review
Poor: Content over 2 years without updates
Reporting Tips for Content Managers
Track Content Freshness weekly to identify trends early
Benchmark against competitors to contextualize performance
Analyze by content type and topic cluster
Track content age vs. performance correlation
Identify top-performing content patterns
Improvement Strategies
Create content refresh calendar
Add dateModified to all pages
Prioritize high-traffic pages for updates
Build evergreen content that ages well