Why It Matters for SEO Managers
As an SEO manager, you need technical metrics that demonstrate SEO value. Brand Visibility Score helps you a composite visibility score helps you understand your overall ai presence beyond individual metrics. it enables apples-to-apples comparison with competitors and tracks progress over time.
How to Measure
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Track visibility over time with consistent methodology
Benchmark against key competitors
Action Items for SEO Managers
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Integrate Brand Visibility Score into your SEO reporting suite
Correlate with traditional SEO metrics for insights
Build documentation on how to improve this metric
Industry Benchmarks
Excellent: Score of 80+/100
Good: Score of 60-80/100
Average: Score of 40-60/100
Needs improvement: Score below 40/100
Reporting Tips for SEO Managers
Track Brand Visibility Score weekly to identify trends early
Benchmark against competitors to contextualize performance
Correlate with organic traffic and rankings
Break down by page type and category
Include technical health metrics alongside
Improvement Strategies
Address weakest component metrics first
Build comprehensive topical authority
Increase content velocity in key areas
Strengthen brand signals across the web