Why It Matters for CMOs
As a CMO, you need to demonstrate ROI on marketing investments. Brand Visibility Score helps you a composite visibility score helps you understand your overall ai presence beyond individual metrics. it enables apples-to-apples comparison with competitors and tracks progress over time.
How to Measure
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Track visibility over time with consistent methodology
Benchmark against key competitors
Action Items for CMOs
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Add Brand Visibility Score to your executive dashboard
Present quarterly trends to the leadership team
Set team OKRs around this metric
Industry Benchmarks
Excellent: Score of 80+/100
Good: Score of 60-80/100
Average: Score of 40-60/100
Needs improvement: Score below 40/100
Reporting Tips for CMOs
Track Brand Visibility Score weekly to identify trends early
Benchmark against competitors to contextualize performance
Present trends over time, not just snapshots
Tie metric improvements to business outcomes
Include competitive context in executive reports
Improvement Strategies
Address weakest component metrics first
Build comprehensive topical authority
Increase content velocity in key areas
Strengthen brand signals across the web