Why It Matters for Growth Marketers
As a growth marketer, you need actionable metrics to optimize acquisition. Brand Visibility Score helps you a composite visibility score helps you understand your overall ai presence beyond individual metrics. it enables apples-to-apples comparison with competitors and tracks progress over time.
How to Measure
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Track visibility over time with consistent methodology
Benchmark against key competitors
Action Items for Growth Marketers
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Build Brand Visibility Score tracking into your growth experiments
A/B test content changes and measure impact on this metric
Create automated alerts for significant changes
Industry Benchmarks
Excellent: Score of 80+/100
Good: Score of 60-80/100
Average: Score of 40-60/100
Needs improvement: Score below 40/100
Reporting Tips for Growth Marketers
Track Brand Visibility Score weekly to identify trends early
Benchmark against competitors to contextualize performance
Segment by traffic source and content type
Calculate impact on conversion funnel
Build cohort analysis for long-term tracking
Improvement Strategies
Address weakest component metrics first
Build comprehensive topical authority
Increase content velocity in key areas
Strengthen brand signals across the web