Why It Matters for Product Managers
As a product manager, you need metrics that show product visibility. Brand Visibility Score helps you a composite visibility score helps you understand your overall ai presence beyond individual metrics. it enables apples-to-apples comparison with competitors and tracks progress over time.
How to Measure
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Track visibility over time with consistent methodology
Benchmark against key competitors
Action Items for Product Managers
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Track how product changes impact Brand Visibility Score
Use metric insights to inform product positioning
Share findings with marketing and sales teams
Industry Benchmarks
Excellent: Score of 80+/100
Good: Score of 60-80/100
Average: Score of 40-60/100
Needs improvement: Score below 40/100
Reporting Tips for Product Managers
Track Brand Visibility Score weekly to identify trends early
Benchmark against competitors to contextualize performance
Segment by product/feature to identify winners
Track before/after for product launches
Include user feedback qualitative data
Improvement Strategies
Address weakest component metrics first
Build comprehensive topical authority
Increase content velocity in key areas
Strengthen brand signals across the web