CMOs에게 중요한 이유
As a CMO, you need to demonstrate ROI on marketing investments. Brand Visibility Score helps you a composite visibility score helps you understand your overall ai presence beyond individual metrics. it enables apples-to-apples comparison with competitors and tracks progress over time.
측정 방법
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Track visibility over time with consistent methodology
Benchmark against key competitors
CMOs를 위한 실행 항목
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Add Brand Visibility Score to your executive dashboard
Present quarterly trends to the leadership team
Set team OKRs around this metric
업계 벤치마크
Excellent: Score of 80+/100
Good: Score of 60-80/100
Average: Score of 40-60/100
Needs improvement: Score below 40/100
CMOs를 위한 보고 팁
Track Brand Visibility Score weekly to identify trends early
Benchmark against competitors to contextualize performance
Present trends over time, not just snapshots
Tie metric improvements to business outcomes
Include competitive context in executive reports
개선 전략
Address weakest component metrics first
Build comprehensive topical authority
Increase content velocity in key areas
Strengthen brand signals across the web